Digital Marketing Channels to Promote Your Business
Referrals are some of the warmest leads you can find. Contrary to other acquisition channels we have discussed, Referrals are something everyone should ask for without exclusion.
Tips for Using Digital Marketing Channels
Paid advertising could be anything. However, the most frequent possibilities for membership websites include Google AdWords, Facebook, Instagram, LinkedIn, the influencer’s channel (sponsored podcasts, emails through social media and so on. ) and paid content, traditional advertisements in a trade publication and any other place where someone can offer you money for promotion.
PR (Public Relations)
One way to make PR work within your organization is to develop an article that is newsworthy about yourself and your business, a product launch, an event or partnership with a charity etc. Then, you can work with influencers and other relevant publications to share the story. It can be an expense you pay for, or when your story is interesting enough, maybe you could include it in one of the publications for free.
To conduct a cross-promotion, choose a few non-competing companies targeting the same demographic as you, and then join forces with them to cross-promote the businesses to each other.
Bundles or reciprocal discounts and continuous reciprocal promotions (usually through Affiliate programs) are three different ways to go about cross-promotions.
Bundling your products or services for a specific amount of time during the holidays, Black Friday, or any time that is appropriate for what you’re selling is a low-risk, low-effort method to test and begin the effectiveness of a cross-promotional partnership.
It’s probably the least popular option of all; however, depending on the size and level of your membership site, one-to-one or direct selling is often an essential requirement to establish traction, especially at the beginning of your journey. Direct sales involve contacting potential customers on a smaller size, typically on a one-to-one basis, and contacting the prospects directly (first to provide value!) to initiate a conversation.
Programs for Affiliates
Affiliate programs mean that you offer 10%-30% of a member’s annual or monthly fees for the rest of their lives (until the member leaves) to another person in exchange for an attributable referral. The offer of affiliate programs to influential people and other organizations eligible for cross-promotions could be a great incentive to get their followers to sign up for your membership.
Read our blog post on 21 marketing channels for membership sites: Sales and advertising to learn more, or visit Membershipwebsiteslab.com to get started!