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Running your own business can be THE most rewarding experience. It can also be very frustrating as there is only one of you (no, cloning is not an option at this time) and only so many hours in the day.
Of course, you’re fantastic at your job but take comfort in that not everyone is born super organised and some people struggle with the back-office gig.
If you ever feel like you are ‘getting nowhere’, it may be time to assess your workload and see where you can improve upon your workflow and efficiencies.
Below are some key areas that have been identified as areas that (us) consultants may struggle with. I have suggested some great tools you can implement across your business to ensure that the feeling of ‘getting nowhere’ is off your radar. Feeling in control is truly inspiring and leveraging your time and other people’s time and saving through technology will help you and your business flourish.
This may seem simple but (and without sounding cheesy) ‘failing to plan, is planning to fail’. This should be a mantra for your business.
A great idea is to break your day down into chunks and focus on what matters most. Breaking the work down will help your concentration and make the task ahead feel more achievable. If you have quite a big project, make sure you work out across the weeks or months a plan to break the work down to ensure that your keep on track and that your project will be delivered on time.
The different ‘hats’ we have to wear being a business owner is insane. It’s important here to set goals so you are clear on what it is you want to achieve. It’s so easy to get bogged down in the minutiae and low value work, which is important, but we know it stops us from achieving the bigger goals we want to achieve.
Divide and delegate to win back time
Although we would like to be, we can’t be good at everything. There are a plethora of specialist people and businesses out there to help you achieve your goals. Virtual Assistants can do everything from chasing your invoices, to managing your social media. Using an accountant can get you away from time-consuming spreadsheets and slogging through the receipts you wished you had kept more organised. Use a creative agency to get your material just right. In a bid to save money, we can end up spending a huge amount of time trying to learn new software, but in reality, the time it takes to do this, you could have outsourced and spent your time on what really matters – growing your business.
Using individuals or companies which have a specialism, frees up your time. Ask your peers, I’m sure they have a good recommendation for you.
Automate and win
Automation is a fantastic way of freeing up your time. You can use software to help with this. It is also a fantastic way of reusing any content you have produced. It allows you to reach a far wider audience and allows people to access your material all over the world, anytime, anyplace. Examples of automation can be podcasts, sales letters, social media scheduling, training videos, industry guides and newsletters. Automation is great as you can get the recipients to enter their emails for some of the material, meaning you are also building your database! It’s a no-brainer.
(We offer automation services for small businesses, from email campaigns to sales funnels, if you want to have a chat – give us a call on 01926 671049)
Sell your expertise to an unlimited amount of people…
Using a Membership website or online course
This concept is fantastic for not only you, but also for your clients. If you have a lot of content to share, have a loyal client base, or you would like to build one, this is a great concept for you.
If you do it well, there is a lot of value to your clients and with so much out there already, people like to have information in one place. You can upload guides, contracts, projects, training material and so much more.
There’s also so much in it for you too. Imagine at the start of each month, before you’ve even got out of bed, all your monthly subscriptions have renewed!
A membership website also gives you a platform whereby people are already invested in you and your company, they’re listening, they want to hear from you. You can become a voice of authority in your industry, strengthen existing relationship, strengthen your community and of course create a recurring income.
If this excites you and you think that you have an expertise that can be monetized in this way, then this might be something you should seriously be considering as a way forward for your business.
We have created a guide on membership websites as it’s an exciting prospect for many businesses. It will eventually give you the freedom to grow your business and as it isn’t location dependent, you can have a worldwide community allowing you to tap into markets you never thought you could.
Our guide has been downloaded by so many consultants and coaches because of this reason. They know this approach will improve their processes and maximise on revenue. Not to mention the amount of potential it opens up to sell packaged courses or training programmes and host them from your site directly down to the end user.
There’s only so many hours you can work 1:1 in a day and charge for them… this approach is a complete game-changer for your business time-management and your revenue.
Plus, we both know that the more value you give your customers and clients the more they are likely to carry on working with you, so by having a site that constantly drip-feeds content to them not only to support them from an educational point of view but to continue to sell your services, it’s a great way to be front of mind and maximise on revenue.
If you have any questions at all, give me a call on 01926 671049 or simply book a free demo here and we’ll run through it with you.
If you’ve thought about creating a membership site in the past but wasn’t sure if it was right for you.