Thinking of creating a membership site for your business? Trying to figure out what exactly you need to know to get started? Feeling like the membership model is all too complicated? Don’t worry, you’re in the right place! We’ve made understanding membership websites super simple in this “bares all” blog.
We’ve put together everything you need to know about starting a membership site. From design and content creation, to launch and even managing and growing your membership. You’ll find all the information you’ll need right here.
So let’s start at the beginning…
Is A Membership Site Right For Your Business?
If you found this blog, you’re most likely looking for a way to expand your business and grow new revenue streams through a membership. But the first question you need to answer is whether a membership site is going to actually work for your business?
Some businesses are better suited to memberships than others. Many memberships fail because they should never have been built in the first place – and many businesses miss out because they don’t know what a huge opportunity a membership could be for them!
If you’re new to the idea and still working out whether a membership is right for you, check out my previous blog post “Is a Membership site the Right Fit for your Business?” to find out now…
5 Ways A Membership Site Can Make You More Money
So you’ve decided a membership is going to work well for your business, now comes the question of money. There are plenty of benefits to building a membership site, they:
- Create consistent income
- Make more money for your business
- Save you time (make content once, reap the rewards continuously)
But the big question is, is it going to make enough money for you? Memberships obviously make money through charging membership fees, but did you know that there are other ways memberships can benefit your business financially too?
Want to learn more? I’ve got the blog for you. It’s called “5 Ways Memberships Can Make You More Money” click the link to read it now…
Content Delivery Types Explained: Which Choice Is Right For YOU?
So, you know that a membership site is for you – and you understand how it’s going to increase your business income – now it’s time to think about content.
There are lots of ways to deliver your membership content. Depending on your business, you might choose to deliver content through live lessons, courses, drip-fed emails or other formats.
But which one is best?
Every business is different – so it’s important that you choose the right delivery style for you. In my blog post “Content Delivery Types Explained: Which Choice Is Right For YOU?” we break it all down and make it super simple to understand everything you need to know to make the right choice for your business.
Should You Build Your Own DIY Membership Site?
When you’ve chosen which style of content delivery will work best for your business, your next step is to build the membership website you really want. When it comes to designing and creating an effective membership site, you have two choices.
Do you get the experts like Memberlab to help or do you go the DIY, build-it-yourself route?
This is a big – and very important question to answer. DIY might seem like a cheaper solution, but is it? Could a custom-built membership site help get your membership launched faster?
Here’s our blog post to help you decide what could work best for you.
How Much Does A Custom Membership Site Cost?
Getting a bespoke membership site built for you is a smart choice. You’ll get better functionality, full ownership, more flexibility and a better quality of experience for your users. But how much will a custom membership website cost you?
That can be a hard question to find the answer to, but we’ve broken it down for you in our blog post “How Much Does a Custom Membership Site Cost to Have Built?” here…
How Long Does It Take To Create A Membership Website?
Excited to get launched, onboard your first members and see your business grow? That’s great! But how long should it take to build your membership site? Days? Weeks? Months?
Find out in our blog “How Long Does It Take To Create A Membership Site” here…
5 Membership Mistakes – And How To Avoid Them
Getting excited? You should be! A membership site can transform your business. Getting your membership launches is important – but getting it right matters even more. And there are definitely things that can go wrong.
But don’t worry! As they say, forewarned is forearmed!
Check out my blog identifying the 5 most common membership mistakes and how you can avoid them yourself.
Membership Websites Pricing Strategies
Wondering what to charge for your membership? Pricing strategies can feel overwhelming, and if you’re new to the membership model you might feel out of your depth. Monthly, annual, one-off pricing – you might not have even considered your options yet! So what do you do?
You can get started with our blog on membership website pricing strategies to find the pricing structure that fits your business.
The Psychology Behind Membership Pricing
You might think that if you’ve chosen a price point you’re all done – but there’s more to pricing than just how much. A lot goes into the psychology behind membership pricing. The way you present your pricing and your course options is key when it comes to marketing. They can make or break your campaigns and have a huge impact on your results.
Check out our blog explaining how to present your pricing in the best light.
Evergreen Vs Closed Door: Which Suits Your Membership?
Ready to dive into the content side of your membership site? To start with a lot of businesses don’t realise they can run their membership in two different ways.
By launching an evergreen membership you create content that can last a long time and holds its value, like video courses on your core topic.
Closed-door launching involves spicing things up with a new launch sequentially. Both options have their benefits, and you can find out which one you like best in the blog here.
How to Launch Your Membership Website
The big question: how exactly do you launch your membership website?
It’s true, the launch is one of the most crucial moments for your membership and you need to get it right for your audience. There’s a rundown in this ‘How to Launch’ blog including all you need to think about in the run-up to going live.
6 Ways To Market Your Membership Website
After you’ve made your content decisions and decided how you want to launch, it’s marketing time. The way you market your membership is the only thing standing between you and huge success. It’s the only way your audience will hear about what you have to offer and learn what it’s all about! So you can see why the marketing planning stage is definitely not skip-able.
In this blog, we go over the 6 best ways to market your membership site and the benefits of each option.
Sales Series: Sales Funnels – The Basics
Let’s stick with sales for a moment. Because it is super important to nail your marketing methods to reach your ideal members in the first place.
In this blog, we talk sales funnels – how they work, what goes into them, and why you should use them. Honestly, it’s not as scary as it might sound.
Sales Series: The 9 Key Things Every Sales Page Should Have
Hopefully, you now have some context for your marketing, but it takes a few elements to really sell your membership to your audience.
A sales page is a must for membership sites, and here we cover the 9 key things that you need to include in your sales page.
Sales Series: Email Follow-Up Campaigns
So you’ve got the funnel, you’ve got the sales page. What else needs to go into your membership marketing? Emails are one of the best ways to connect with your audience and lead them to purchase.
Email follow-up campaigns are a useful type of email that can increase your income more than you might expect! Find out how they work (and why you need a follow-up campaign) in this blog.
The Secret To Member Retention
Imagine this – you’ve got the content you need to fill out your stellar membership site, you’ve launched successfully with your proven sales methods. What next?
You probably want to keep hold of those members you worked so hard to get – here’s how in this member retention blog.
Ready To Make Your Membership Dream A Reality?
We certainly are. Using the information in this article you can rest assured that you’ve made an informed decision to get started on your membership site, confidently creating, marketing and growing your membership offer. If you’d like to find out how Memberlab can design you a bespoke and beautiful membership site that your members will love, get in touch here.