Janet Murray is an expert on building an engaged online audience. Whether you need to build your social media following, get more people engaging with your blog/vlog/podcast or grow your email list; Janet can help.
What was required
Janet Murray produces a lot of content and has numerous training and coaching products.
The old membership site was confusing for users, and launching new online products was challenging.
There was no connection between her membership site and her payment and marketing systems. Hence, as the member’s numbers grew, so did the time required to manage and support members.
Janet wanted a membership website that gave her members a better experience and was a wider extension of her brand. A vital part of the new site was the ability to segment prospects and members into different sales funnels; to offer more relevant training and mentoring programmes automatically based on their experience level.
How we helped
We produced a custom membership website that focuses on user-friendly design, ensuring that members can navigate through the site easily.
We segmented the content down into more distinct areas with a consistent look and feel for particular content types such as weekly calls and courses.
Woocommerce now powers membership sales, and the members content access is synced to her CRM Infusionsoft. Imember360 controls the content access for members.
This website has allowed for multiple membership options, allowing members to join on a subscription basis or to buy individual one off courses. But more importantly, its given Janet better visibility on her sales and marketing campaigns effectiveness.
Learndash LMS is used to deliver all of the courses. We worked with Janet to create custom post types and advanced filtering to help break down the material into the relevant sections.
We Integrated affiliate marketing within the membership website to allow Janet to welcome new members by referral, whilst rewarding her current members with a bonus to say thank you!
Janet has been great to work with from start to finish.
The website is continuously changing and we currently provide support for her Membership website. We cannot wait to see what she launches next!
What was included:
- Website Design
- Website Development
- CRM Integration
- New Payment systems
- Ongoing Support
- Infusionsoft CRM
Increase in Members
Since launching the new membership website has had 2500+ new members thats an increase of 65%
Content for all
40+ Different lessons have been uploaded to Janets membership website, each one providing something different to ensure everyone is catered for
Expanding Hosting Services
When a website grows, we grow with it, this site has had its servers updated twice to ensure it can handle the capacity of members joining
Are you ready to create your membership site?
Book your no-obligation demo call today to start your journey to building a recurring and scalable online business