Key5 Basketball Coaching
Key5 coaching have spent the last 28 years teaching people how to play basketball and coaches to unlock their teams potential. They wanted to take their offering online with a membership site.
What was required
Key5 Coaching previously had another membership site built but were not happy with it from a user experience and content management was complicated and frustrating.
They found their previous membership offering was holding them back and approached us looking for a vast improvement in user design and marketing and sales capabilities.
Due to the amount of content, they had the material needed to segmented down into various categories and areas of the site.
They also wanted the site to be connected to their Hubspot CRM to help segment and communicate more effectively with members as well as the ability to run lead generation and marketing campaigns to build up their membership numbers.
They also wanted to build better engagement with their members in their very own community forum, running weekly live calls and running exclusive member-only clinics and live workshops.
Due to the team based memberships Key5 offer, it was crucial that basketball coaches and teams could sign up and add their team members to the site to help access the training and resources.
How we helped
We produced a clean yet user-friendly design with a critical focus on smooth navigation and content filtering.
The membership site design followed the companies branding and imagery style closely to give the site it’s own unique look and feel.
We used our MemberLab framework for the core areas of the membership site.
The membership sales and content access are powered by Memberpress, allowing the creation of multiple memberships and team memberships in various currencies.
The content is delivered using Learndash for all the courses, and we custom developed post types and advanced filtering to help break down the material into the relevant sections.
We also used Woocommerce to help sell the live workshops with advanced discount rules and ticket and attendee management systems.
The community forum is powered by IPboard and offers a smooth and engaging user experience for the members.
We also built in multiple web forms for welcoming new members, requesting feedback on courses and content as well as to capture any cancellation feedback. Giving the team better visibility on their members while collecting information to help them improve what they offer.
We integrated the site with Hubspot CRM for web forms, membership sales and event sales. Helping to segment the contacts based on whether they are a lead or a member; this has dramatically improved the marketing and sales automation and made management and communication with members a lot more streamlined and effective.
Key5 were a joy to work with, and we continue to support them and help as they embark on their mission to make basketball coaching fun and effective.
What was included:
- Website Design
- Community Forum
- Lead Generation Funnels
- Event Ticket Sales
- HubSpot Integration
- Team Memberships
- Job Listings
- Live Learning Calls
- Multi-currency payments
- HubSpot CRM & Marketing
6000+ Leads Generated
In just 3 weeks of running their main lead generation campaign Key5 generated over 6000 new leads
Easier Site Management
The team now spend a lot leass time managing their content and have better visibility of their members and are abble to support them more effectively
Due to the new live calls and members forum the team are finding members more enegaged and supportive and are making real progress
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