1. Steps to create a killer content strategy
The majority of customers think they prefer receiving details about the company through articles instead of ads. This means that they’d rather learn about your company in a natural way rather than through advertisements. Additionally, education of customers has been proven to increase sales. Make sure you study your data and analyze your competitors.
2. Maximize the value of your email list
If you’re planning your email marketing strategy, make sure to keep your subject lines brief. You can also include interactive elements in emails with polls and gifs. In emails, keeping it brief and concise is the goal for the day. Include your personal details and ensure your email is mobile-friendly. Also, ensure that you have a solid landing page that can handle any click-throughs, so you are able to close the deal.
3. Utilize social media to establish connections
A majority of those younger than 65 are connected to at most one social media platform. Social media is a great location to share your content and build a brand. Social media is used by customers to help them make their buying decision as well percent of those who use social media do so for research prior to buying. 71% believe that they are more likely to buy.
4. Get involved in a social cause
If you’re unsure of what to write about on your blog or on social media, talk about your social causes you’re a supporter for. Perhaps you give a percentage of your sales to a specific charity. Perhaps you organize an annual volunteer day for employees. Maybe you’re aiming to eliminate plastic in your packaging. Whatever it is, make sure you share material that is related to the purpose.
5. Use remarketing/retargeting
Have you ever searched for something only to see advertisements everywhere? It’s due to remarketing also called the retargeting technique. This technique makes users 30% more likely to purchase. It is done by showing ads on other member websites to those that have visited your site and urging them to go back to purchase the item they were browsing. It’s a good method to ensure that you aren’t missing out on potential sales.