Throwback Thursday! Our 5 Most Popular Blogs From 2021

It’s Throwback Thursday! We love to create new content, but sometimes it helps to look back and revisit what was more useful to people in the past year.

Maybe you missed some of these popular topics? Maybe you always meant to go back and reread one of them to refresh your knowledge?  Either way, here are our top 5 most loved blogs from 2021!

1 – Money Talks

If you’ve ever tried to launch a membership or an offer, you know the struggles of pricing. It’s not just about covering your overheads and pricing correctly for your audience – behind every price tag is years of psychological research. 

Now, depending on what you’re offering, the number you put on your membership can vary wildly. 

A digital membership priced at £100 might perform terribly, while a membership priced at £99 might be your bestseller. How are you supposed to know the exact number to put on your next launch? 

This blog is hugely popular because it lets you in on the psychological reasoning behind pricing and teaches you the methods used to price in a way that’s most attractive to your ideal members.

Struggling to price your membership or think your pricing might need some help? This blog is for you.

2 – Sales Secrets 

Membership businesses are a simple way to increase your business revenue, but how do you get members to start signing up in the first place? 

If you’re thinking of jumping into a membership site without a marketing plan, you might be disappointed by the results you get. 

Our readers loved this blog because it outlines one of the most important components in any sales strategy… your sales funnel. Covering the absolute basics and showing you what goes into creating a sales funnel, this blog is packed with useful information. 

Read this blog if you want to get ahead with your membership marketing strategy.

3 – The Leaky Bucket 

Learning how to create an effective membership offer and a marketing strategy is hard enough. What happens if you start losing the members you worked so hard to attract? It can feel frustrating to see your members cancel or just not renew their membership. 

But you’re not totally helpless.

This blog covers the three key steps to take to retain members, keep them fully engaged and make them keen to stay for the long run. Plug the holes in your bucket and stay leak-free!

If you’re struggling to retain your members and feel like you’re losing them faster than gaining them, then this blog is for you. 

4 – DIY Or Don’t?  

When it comes to creating your membership site, you’re faced with an important decision. Should you DIY your website or get a professional to build it for you? 

We know this is a turning point for a lot of businesses considering membership, so it’s crucial to know which method is going to work for you.

This article gives you an unbiased and clear idea of whether you should DIY or go professional. Of course, Memberlab is an excellent option to build a fully customised membership site, but this blog is clear on the pros and cons of both. 

Thinking of building your own membership site? Find out what this blog has to offer.

5 – Make Money While You Sleep 

One of the biggest boons for membership sites is the passive income aspect. Make your site content once and your members can enjoy it over and over with very little extra work from you. 

But what about your email list?

A lot of business owners aren’t sure how to make their email campaigns more passive and lower effort. 

This blog was so popular because it outlines 4 of the simplest ways to automate, simplify, convert and build relationships. Take a look here if you’d like to automate your emails for passive sales. 

And that’s it! This may be a throwback post, but we’re still excited to bring you more of the membership advice and info that you really want. If you’ve read through these blogs and want to know how to start your membership website, book a demo call with us here. Let’s build something that’s worth throwing back to!