Creating a membership website is a great way to create a consistent revenue stream that has plenty of room for growth. While membership sites, like the ones we create at MemberLab, can be set up and start earning for you fairly quickly, it’s not all about the money – they also have other hidden benefits too.
How Can Businesses Benefit From Membership?
The answer to this question could go on and on. The benefits are only limited by your content and creativity!
Creating a membership website can be easy when you have some expert help (hint hint), and running your membership can be equally simple with the proper software, support, and automation. Once you’ve got your site set up and a marketing system in place, the sky is your limit.
In short, most business types can enjoy the benefits of a membership site, which include:
- An easily simplified system with automation and flexibility
- Reliable income streams alongside other services
- Creating an engaged community
- Positioning yourself as a respected figure in your area
The pandemic forced many “real world” businesses to find ways to operate online, but what they’ve found is that memberships aren’t just for education businesses or pandemic lockdowns.
As we move back to a more open society, many businesses are opting for a hybrid option that brings both the online and offline worlds together. You can run your yoga studio, for example, alongside a membership website that offers specific yoga programs as online courses.
In this yoga teacher example, your income previously would rely on in-person appointments and the time you can physically spend teaching. Adding a membership site means you can be simultaneously earning from continuous subscriptions to even just one course you’ve created.
By building a community through your membership site and the content you share, you also create ample upsell opportunities to the people who are already interested in what your business offers.
A business such as a financial advisor could have members subscribed for webinars on personal wealth management. This business could then upsell to these subscribers, letting them know about an offer on live lessons about a more specific aspect of finances. By advertising these live finance lessons to an audience of members that already know and trust this business, it’s likely that a higher percentage of members will buy the add-on.
6 Business Types That Are Missing Out Without A Membership
All businesses can benefit from a membership site, but here’s 6 business types that are really missing out if they don’t have one live now…
Businesses in the fitness industry are perfectly poised to benefit from a membership site as people love the flexibility of working out in the gym or at home. Fitness businesses can include personal trainers, sports coaching, and gyms. In the case of our client, The Cycling Coach, their membership site provides the ultimate resources on unlocking your cycling potential.
Health & Wellness
Health and wellness is a broad spectrum of specialisations, including doulas, yoga instructors, mindset coaches, nutritionists, and counsellors. With support and education being the main focus, membership sites offer the perfect way to deliver your service. In the membership site we created for The Magic Garden Tribe, they’re able to offer members everything they need to experience the sacredness of a live psychedelic ceremony.
Membership sites are the obvious choice for coaches. It’s easy to describe the businesses that would fall into the coaching category because there are coaches for every need. From business coaches and motivation coaches to team coaches and relationship coaches, the list is almost endless. Our fantastic client, Janet Murray, uses the membership site we built to offer coaching and training in online marketing.
Business can mean sales and marketing, specific professional skills, or business growth. The business sector is huge and always expanding, and membership sites can be focused on hyper-specific aspects. Our client, My Funnel Academy, helps businesses with their membership site. They provide a framework and training on all aspects of digital marketing.
The education sector for businesses is a thriving one and can include anything from providing group maths lessons for kids, higher-education level tutoring, training courses in coding or teaching languages. The membership site we built for the wonderful UCEducation is a great example of a membership working for both the business and the members. They’re able to encourage self-development and help subscribers develop new skills.
Training businesses are usually focused on providing a clear result or certification at the end of a course or program. For corporations like ISO certification, or businesses offering training in things like presentation skills or management skills, membership sites are a lifeline and a way to simplify their business as a whole. The CopyCademy asked us to create a membership that provides job-ready skills to copywriters, and their site makes this a smooth and mutually beneficial process.
So, as you can see, with the right support and help, it can be easy to set up a membership site for your business. At MemberLab we are here to guide you through the planning and creation phase as well as the marketing and running of your membership website. To find out where to start, why not book a free demo call today?