Not all of us can say we got in better shape during the pandemic. For a lot of people though, it was an opportunity to take control of their health and fitness.
The result is that the fitness industry is booming for memberships.
During lockdown the nation went online and they took to the internet for help with fitness goals.
People also realised how much they loved working out at home. What’s not to like? You have your own private bathroom instead of questionably clean shared showers, no gym bros looming over you on the bench press, and all the expert information you need at your fingertips.
Some fitness businesses took to the web originally but are now doing things in-person again with a hybrid approach.
Plenty of offices may have ditched digital as soon as they had the chance to return to face-to-face working, but the most successful businesses in the health industry are reaping the rewards of being online.
Having an online membership is one of the best ways to take advantage of this digital boom, especially in the health and fitness industry.
Why Memberships Work So Well For Health & Fitness
There are a few reasons why online memberships are so successful for health and fitness businesses, and they benefit both your business and your members:
- Flexibility for members – people need flexibility, no matter what your health and fitness membership offers, whether services, products, or online content. Being online and being able to choose the membership that’s right for them gives your audience the flexibility they want.
- Ongoing service – an online membership is paid for by members either monthly or annually, as you’re providing an ongoing service. This benefits you by providing your business with a sustainable and predictable income.
- Creates community – health and fitness can be daunting and difficult, whatever the niche. Your online membership creates a community that can provide support and accountability to your members.
Ways To Use A Membership In Your Health Business
Creating a membership site for your health and fitness business has some obvious benefits, like creating additional, predictable income for your biz, and offering more return for your efforts.
Integrating a membership into your health and fitness business couldn’t be easier either.
Some ways to use membership would be:
1: Provide web coaching services in a specific sport or activity. A yoga instructor could help more students with online coaching content dedicated to helping with specific goals. The content can be premade, using videos, audio, images, or text designed to take the student through different stages of ability as they progress.
2: Group or one-to-one client video calls would be a great way for a nutrition consultant to reach more clients through the web. Regular calls could be a fantastic way to add value to a higher membership level too.
3: Using regular video tutorials, a personal trainer could help members with a specific problem over the course of several videos. Webinars would work similarly, ultimately generating a larger library of digital content for your members to access.
Health & Fitness Membership Examples
Health and fitness businesses have already found success by creating a membership website. Here are some of the membership sites we’ve built for businesses already.
The Cycling Coach
It’s all in the name of The Cycling Coach. This membership unlocks your hidden speed and provides customised strength training resources for cyclists. This business used membership as a way to reach a wider audience and to be able to support more cyclists with their coaching expertise at once. Some of the features used on their membership include quizzes, online courses, and live learning.
This fitness membership site inspires active living in schools, organisations, and clubs. Premier Active is an example of a health and fitness business future-proofing themselves by extending their services online. A handy booking system, courses, and resources are just some of the features packed into this membership site.
Nick Ruddock Gymnastics
A membership and mentorship programme, Nick Ruddock Gymnastics Growth Academy coaches gymnasts toward their ultimate goals. This business is the definition of value; their members can enjoy everything from personalised mentorship to the owner’s regular podcast show integrated within the membership site.
You might be feeling inspired to take your health and fitness biz into the membership realm, or you might feel tired at the prospect of what it will take to achieve that! Either way, find out how to take advantage of the fitness membership boom by booking a free 45 minute demo call here.