{"id":1477,"date":"2020-03-23T15:32:41","date_gmt":"2020-03-23T15:32:41","guid":{"rendered":"http:\/\/wordpress-466366-1461687.cloudwaysapps.com\/?p=1477"},"modified":"2020-10-27T13:43:01","modified_gmt":"2020-10-27T13:43:01","slug":"how-to-launch-your-membership-website","status":"publish","type":"post","link":"https:\/\/membershipwebsiteslab.com\/how-to-launch-your-membership-website\/","title":{"rendered":"How to Launch your Membership Website"},"content":{"rendered":"

Once you’ve done the research, made plans, set the pricing, and built up your membership website, <\/span>now<\/b> is the time to share it with the rest of the world and start earning an income from all your hard work.\u00a0<\/span><\/p>\n

It can be very intimidating to launch your membership website into the world!<\/span><\/p>\n

Building your audience, getting previous customers to sign up, and<\/span> even pay for a membership can take some time.\u00a0<\/span><\/p>\n

So here are some foolproof strategies that can help you to get moving forward with confidence <\/span>so that you can successfully launch your membership website and have everything in place to help you grow month on month after your launch..<\/span><\/p>\n

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Build your audience<\/b><\/h2>\n

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New members are the lifeline of any membership site.<\/span><\/p>\n

No matter what membership site you have, there will always be cancellations, so it\u2019s important to make sure that you are consistently generating new leads if you want to launch your membership website with a bang and then keep things growing and growing with momentum.<\/span><\/p>\n

Even if you have a core number of followers, you’re likely to have a specific number of members for your site in mind to give you the lifestyle you want.\u00a0<\/span><\/p>\n

The reality is that of your current audience you could expect a sign up rate of around 3-8%.<\/span><\/p>\n

This means if you have an audience of 20,000 email subscribers and social media followers launching could be a success.\u00a0<\/span><\/p>\n

But launching to a list of only 50 could be a very disappointing thing for you.<\/span><\/p>\n

This is a common issue I see and one which creates huge disappointment after launches.<\/span><\/p>\n

People think 80% of people will sign up and when they don\u2019t they lose heart and confidence.<\/span><\/p>\n

It\u2019s crucial to be realistic. Some of our clients with over 200,000 people on their lists see sign up rates of 2% but they are happy with this.\u00a0<\/span><\/p>\n

It\u2019s a simple maths equation<\/span><\/p>\n

The size of the audience at the engagement of the audience = The success of your launch<\/span><\/p>\n

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Lead generation<\/b><\/h2>\n

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This is why as you build your membership site or your signature course it\u2019s crucial to focus on lead generation.\u00a0<\/span><\/p>\n

When it comes to building your lists you need to give away something that your audience will find valuable for free.<\/span><\/p>\n

This could be a free eBook, a blueprint, checklist,\u00a0 a free video or even a free part of your membership, i.e. a resource or one of your courses.<\/span><\/p>\n

One of our clients gives away free social media graphic templates to help build her audience.<\/span><\/p>\n

Just look at what you already have created and how valuable will people find these?<\/span><\/p>\n

The thing that you give away needs to be related to what you are selling as part of your membership otherwise you\u2019ll struggle to get sales.<\/span><\/p>\n

Look at what you give away as a teaser and the membership as the 9 course meal.<\/span><\/p>\n

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Build your lead generation funnel<\/b><\/h2>\n

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To do this you\u2019ll need to have something in place called a lead generation funnel. You\u2019ll be able to use this funnel not only for the launch but also for your ongoing marketing.<\/span><\/p>\n

A lead generation funnel consists of the following thing.<\/span><\/p>\n

An optin page<\/b>. This is the page that offers your free something. This is a very simply designed page with the single focus being for people to enter their email address in exchange for your free something.<\/span><\/p>\n

CRM or Email marketing tool –<\/b> You\u2019ll need to connect this to an email marketing tool.Our preferred tool is ActiveCampaign<\/a> but there are 100\u2019 of options, Keap<\/a>, Mailchimp<\/a>, Awebber<\/a>, Drip<\/a>, Convertkit<\/a> and many more I could mention.<\/span><\/p>\n

Know like and trust campaign<\/b> – This is a simple – 5-6 part email series that your new found subscribers will receive to get a better insight into who you are and get to know you better, like you and trust that you could help them to solve the problems they have.<\/span><\/p>\n

Pre-Launch campaign<\/b> – This little campaign is used to inform subscribers that you are building a membership site and offer a special pre-launch price or ask for some feedback as you build your site. I talk about this in more detail here.<\/span><\/p>\n

Once your site is live this campaign will be changed to your Sales campaign.\u00a0<\/span><\/p>\n

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It\u2019s all pointless without Traffic<\/b><\/h2>\n

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The reality is building a funnel will do nothing for you unless people see it.\u00a0<\/span><\/p>\n

Think of a funnel as the secret sauce to launch your membership website.<\/p>\n

Here are a few ways to get people to your lead generation funnel.<\/span><\/p>\n

These can include:<\/span><\/p>\n