{"id":301,"date":"2019-04-08T12:22:56","date_gmt":"2019-04-08T12:22:56","guid":{"rendered":"http:\/\/wordpress-466366-1461687.cloudwaysapps.com\/?p=301"},"modified":"2020-11-04T15:05:10","modified_gmt":"2020-11-04T15:05:10","slug":"4-ways-of-automating-membership-websites-in-order-to-be-successful","status":"publish","type":"post","link":"https:\/\/membershipwebsiteslab.com\/4-ways-of-automating-membership-websites-in-order-to-be-successful\/","title":{"rendered":"4 Automations All Membership Websites Should Have"},"content":{"rendered":"\r\n
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If you’re running a membership website, it should be connected to a customer relationship management software to help with automating your business and help you easily stay in touch with your members. This will allow you to build strong relationships and turn them into lifelong fans that help you to earn money for a long time to come!<\/p>\r\n\r\n\r\n\r\n
CRM can help with automating various processes on membership websites. Automating membership websites can be done with the right processes that can help you to build better customer relationships, get valuable feedback, and ensure that your company consistently handles various situations.<\/p>\r\n
Consistency is key in any business, as this helps you to build a better reputation and trust with your customers.<\/p>\r\n\r\n\r\n\r\n
Below, we\u2019ll discuss 4 automations that every membership site should use. Take a look:<\/p>\r\n\r\n\r\n\r\n
When somebody decides to join your site, they will feel super excited. Making sure the onboarding process goes as smoothly as possible for them so that their excitement is warranted is key. You don\u2019t want this experience to be one big let down.<\/p>\r\n\r\n\r\n\r\n
You want to ensure that the entire experience goes well and that they are happy right from the offset. Without an automated onboarding process, they may feel confused and dissatisfied with your site and how to use it. First impressions really do count in this case!<\/p>\r\n\r\n\r\n\r\n
If you have a ton of different content, various sections, and plenty of features, somebody who has just signed up may feel overwhelmed. If they can\u2019t work out how to use your site, and you don\u2019t do anything to help them, it is unlikely you\u2019ll be able to hold on to them in the long term. You may even receive complaints or bad reviews as a result of their experience. \u00a0<\/p>\r\n\r\n\r\n\r\n
There are a few things you can do to ensure people get off on the right foot with your website. Utilizing email automation can complement your efforts. A short sequence sent over the first few weeks will ensure that new members get to grips with your site. Easing their transition into your site will get things off on the right track in terms of retaining them as paid customers now and in the future.<\/p>\r\n
Speaking of onboarding and getting off on the right foot, why not check out another one of our blog posts ‘How to Launch your Membership Website’ Click here to view it<\/a>.<\/p>\r\n\r\n\r\n\r\n Engagement <\/strong><\/p>\r\n\r\n\r\n\r\n Are your members engaged on your site? They should be working through your content, for example your courses, and making the most of their membership. If they\u2019re not, it\u2019s unlikely they feel they have incentive to do so and are unlikely to continue paying their membership fees in future.<\/p>\r\n\r\n\r\n\r\n Figure out how you can use automating a membership website to ensure that your members are properly engaging with your site.<\/p>\r\n You could send out email reminders to let them know when they last used the site, what they have left to do, and perhaps send them interesting stats that could motivate them to keep on using the site to get the results that they set out to achieve.<\/p>\r\n Sending encouragement and notifications to encourage people to engage with your membership site will ensure you stay in the forefront of their minds and that they visit more regularly.<\/p>\r\n