{"id":4337,"date":"2020-10-26T15:23:07","date_gmt":"2020-10-26T15:23:07","guid":{"rendered":"https:\/\/membershipwebsiteslab.com\/?p=4337"},"modified":"2020-11-06T17:22:36","modified_gmt":"2020-11-06T17:22:36","slug":"marketing-with-membership-funnels","status":"publish","type":"post","link":"https:\/\/membershipwebsiteslab.com\/marketing-with-membership-funnels\/","title":{"rendered":"Marketing with a Membership Funnel"},"content":{"rendered":"

TOFU, MOFU and BOFU I know, I know it sounds like the latest dodgy vegetarian superfood you\u2019d buy from the local grocery store.<\/span><\/h2>\n

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But ToFu, MoFu and BoFu are one of the best, most accurate acronyms you\u2019re ever likely to hear for marketing and sales funnels when it comes to membership websites. Membership funnels also help to break something that can be very complex into manageable bite-size chunks just like your brand new veggie superfood.<\/span><\/p>\n

No matter where you are in your membership journey when you run any marketing campaign, an automated marketing and sales funnel can be a game-changer for you and your members signing up. Your funnel not only should move prospects through your membership funnel marketing machine. Membership funnels will also save you hours of manual labour as well as take back any missed sales opportunities. Still, it will help you to maintain and improve your relationship with new and potential members.<\/span><\/p>\n

Many membership owners we work with fear the funnel \u2013 They think it sounds like too much work, so they don\u2019t even try, or they put in half the effort they should. Yes, membership funnels can be very complex, but an effective funnel can be very simple.<\/span><\/p>\n

That sound good? Let\u2019s break it down from the BoFu to the ToFu.<\/span><\/p>\n

TOFU \u2013 Top Of funnel. Raising Awareness and Conversions<\/b><\/h3>\n

The top of the funnel is the starting point of the journey for you and your new prospective members.<\/span><\/p>\n

Your public facing website will be the place you will drive traffic to convert them into a new lead.<\/span><\/p>\n

At this stage, your main objective should be to turn your website visitors into new prospects by either filling out a form to download a lead magnet or even giving you a call.<\/span><\/p>\n

The top of the funnel is the widest part of any membership funnels, so content doesn\u2019t need to be dense. It should contain enough information to keep potential new members engaged and interested enough to trade their details for your information.<\/span><\/p>\n

TOFU can contain many things to bring new members in, your sign up forms could take new prospective members to the first module of a course, give them a free informational PDF relating to your membership or even sign them up for a free short email course.<\/span><\/p>\n

Key Elements Required<\/b><\/h4>\n