{"id":4697,"date":"2020-11-25T12:08:39","date_gmt":"2020-11-25T12:08:39","guid":{"rendered":"https:\/\/membershipwebsiteslab.com\/?p=4697"},"modified":"2020-11-25T12:12:35","modified_gmt":"2020-11-25T12:12:35","slug":"should-your-membership-have-a-waitlist","status":"publish","type":"post","link":"https:\/\/membershipwebsiteslab.com\/should-your-membership-have-a-waitlist\/","title":{"rendered":"Should your membership have a waitlist"},"content":{"rendered":"\n
So you\u2019ve built a list, what’s next?<\/p>\n\n\n\n
You should nurture your list as it grows, send out teasers and sneak peeks to your list, to show them what they\u2019ll be getting if they decide
to join your membership.<\/p>\n\n\n\n
Explain why you\u2019re an expert in your industry and your insights, what can you offer that will benefit new members?
<\/p>\n\n\n\n
Give them homework! What can they do to get prepared? This could be something as simple as installing software or buying some baking tins.<\/p>\n\n\n\n
Your waitlist is full of people that have said \u2018I am interested in your membership\u2019 use that to your advantage, ask them for feedback and what they\u2019d like to see from your membership website.<\/p>\n\n\n\n
The process generally goes like this:<\/p>\n\n\n\n
A pre-launch waitlist is a simple stand-alone holding page at the front of your website while it\u2019s under construction. It should be one of the first things your developer builds so you can put your best foot forward.<\/p>\n\n\n\n
A pre-launch waitlist usually captures people\u2019s name and email address using a form, your logo and some bullet points to let people know what your membership site is all about.<\/p>\n\n\n\n
A pre-launch waitlist can yield strong results for any new membership website. They can help get your first members through the gate, give people a tangible thing to look at and use, rather than just trusting your word as well as give you the confidence to push forward with planning and building your membership website.<\/p>\n\n\n\n
You can use paid traffic via Google or Facebook to drive people to your site or if you have one you could leverage your current
email lists to ask them about their interest in your membership and to sign up to your new list by providing a link to your new site.<\/p>\n\n\n\n
A lot of people who decide to launch a membership website have a big following on social media; they have usually been providing
free content for a while, so their members will know exactly what they\u2019re signing up for. Are you one of them?<\/p>\n\n\n\n
Others have Facebook groups that they can use to their advantage! You can promote your membership everywhere, make sure you\u2019re not breaking any rules for a Facebook group, they\u2019re usually in a pinned post at the top of a group.<\/p>\n\n\n\n
You may want to consider contacting Influencers and bloggers to sign up and give them free access to your site when it launches in
hopes that they will promote your membership to their followers.<\/p>\n\n\n\n
You can offer people a free download of a PDF with valuable information that goes hand in hand with your membership, by providing a free PDF you\u2019re already proving that you\u2019re an expert in your field.<\/p>\n\n\n\n