{"id":7696,"date":"2022-02-07T09:49:41","date_gmt":"2022-02-07T09:49:41","guid":{"rendered":"https:\/\/membershipwebsiteslab.com\/?p=7696"},"modified":"2022-02-07T09:53:09","modified_gmt":"2022-02-07T09:53:09","slug":"5-reasons-your-membership-site-should-have-a-blog","status":"publish","type":"post","link":"https:\/\/membershipwebsiteslab.com\/5-reasons-your-membership-site-should-have-a-blog\/","title":{"rendered":"5 Reasons Your Membership Site Should Have A Blog"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7696\" class=\"elementor elementor-7696\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a7a9314 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a7a9314\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-99f1d86\" data-id=\"99f1d86\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8fedc2e elementor-widget elementor-widget-text-editor\" data-id=\"8fedc2e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 24-04-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">Confused about how to get traffic to your membership site? Feel disconnected from your potential customers? Got a lot to say? A blog might be the answer for you.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">So, how does a blog help your membership site?\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">You\u2019ve probably heard the usual praises sung for blogs. They have a tonne of functions that benefit your business like enticing web traffic organically and connecting with potential members.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">But are blogs really worth it?<\/span><\/p><p><span style=\"font-weight: 400;\">Creating blogs that serve their purpose can be tricky and takes time and commitment- but there are plenty of reasons to start one for your membership site.<\/span><\/p><h3><b>1: SEO And Traffic<\/b><\/h3><p><span style=\"font-weight: 400;\">An effective blog is written in a way that will bring in new readers &#8211; i.e. potential members. Firstly, your blog should include relevant keywords and keyphrases &#8211; that means words linked to your product or service that your ideal readers are using in their Google searches. For example, a dog training membership website would use keywords like \u2018dog training\u2019 or \u2018dog behaviour\u2019 in their blogs.<\/span><\/p><p><span style=\"font-weight: 400;\">Besides the effective targeting that keywords can deliver, just having fresh content uploaded to your site will help Google boost your website ranking because each time you make a change to your content, Google\u2019s bots head over to index your new content.<\/span><\/p><p><span style=\"font-weight: 400;\">It\u2019s important to note that Google has started to give better ranking to content that focuses on quality too. If a visitor stays on your blog page for a long time reading or researching, it\u2019ll help you move up the organic listings quicker so you\u2019re more visible to a wider audience.\u00a0<\/span><\/p><h3><b>2: Educates Potential Members<\/b><\/h3><p><span style=\"font-weight: 400;\">It\u2019s all about value when it comes to blogs.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Most of the time people have made their way to your blog page because they\u2019re looking for an answer or advice. How you deliver those things totally depends on your membership style and your industry niche.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">If you are running a fitness instructor membership site, then you might have a blog that educates your readers on whether calorie deficit diets really help with weight loss or not. That\u2019s a big question in that industry, one that relevant readers would love to have answered.<\/span><\/p><p><span style=\"font-weight: 400;\">When it gets down to it, your blog is doing something extremely important by delivering\u00a0 helpful and interesting information, like in the example above. Your blog is building reciprocity &#8211; where a person feels like they\u2019ve been given something of value and so they want to do something good back. Ideally, the thing they give back is their membership to your site!<\/span><\/p><h3><b>3: Answer FAQs<\/b><\/h3><p><span style=\"font-weight: 400;\">Ever had to reply to the same question a million times over? Gets pretty boring and repetitive giving out the same info over and over, doesn\u2019t it?<\/span><\/p><p><span style=\"font-weight: 400;\">Say hello to the helpful FAQ blog!<\/span><\/p><p><span style=\"font-weight: 400;\">The whole point of having a membership site is to build income for your business without putting in as much time as individual sales. So, it makes sense to save time by creating an FAQ blog. Answer all your most frequently asked questions in one clear, comprehensive blog (or even answer one at a time in single posts that go into great detail).\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">You can even direct people to this blog when they have a question, on the phone, in links on your website or on email. It\u2019s a massive time-saver and the information stays consistent.<\/span><\/p><h3><b>4: Build Relationships<\/b><\/h3><p><span style=\"font-weight: 400;\">Building a relationship with potential members is a key part of your marketing. Blogs come in super handy here.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">People buy from people they know, like and trust. Letting people know, like and trust your membership site is a lot easier if you give them more opportunities to get to know you.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Share your personality and expertise to create a sense of connection. Giving value in your blogs serves the same purpose &#8211; answer an important question for your readers and they\u2019ll view you as a trustworthy source of information.<\/span><\/p><h3><b>5: Overcome Objections<\/b><\/h3><p><span style=\"font-weight: 400;\">It\u2019s hard to overcome objections without being obvious. That\u2019s why blogs are a particularly smart way to gently answer queries and concerns.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Blogs can get a message across in a subtle way that doesn\u2019t even feel like addressing an objection. To use the fitness industry example again &#8211; perhaps people are worried about the cost of your membership.<\/span><\/p><p><span style=\"font-weight: 400;\">A blog post about the importance of having professional support and accountability during weight loss would respond to this concern about value. A blog gives you different ways to engage with common concerns about buying your membership.<\/span><\/p><h3><b>Should You Have A Blog?<\/b><\/h3><p><span style=\"font-weight: 400;\">Absolutely. Blogs don\u2019t just bring in organic (free) web traffic and leads, they also allow you to talk to your ideal members. You can build relationships and trust, while also cleverly addressing questions and concerns.<\/span><\/p><p><span style=\"font-weight: 400;\">Blogs are just <\/span><a href=\"https:\/\/membershipwebsiteslab.com\/whats-included\/\"><span style=\"font-weight: 400;\">one of the many useful features <\/span><\/a><span style=\"font-weight: 400;\">we can build into your comprehensive membership site to make it a stimulating and engaging place for your members . <\/span><a href=\"https:\/\/membershipwebsiteslab.com\/consultation\/\"><span style=\"font-weight: 400;\">Book a call <\/span><\/a><span style=\"font-weight: 400;\">for a demo of the kind of membership site you could build with us.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Confused about how to get traffic to your membership site? Feel disconnected from your potential customers? Got a lot to say? A blog might be the answer for you.&nbsp; So, how does a blog help your membership site?&nbsp; You\u2019ve probably heard the usual praises sung for blogs. They have a tonne of functions that benefit [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7697,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[29],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Reasons Your Membership Site Should Have A Blog<\/title>\n<meta name=\"description\" content=\"Should you run a blog on your membership website to help you get traffic and new members? 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