{"id":7970,"date":"2022-03-01T12:12:27","date_gmt":"2022-03-01T12:12:27","guid":{"rendered":"https:\/\/membershipwebsiteslab.com\/?p=7970"},"modified":"2022-03-01T12:27:42","modified_gmt":"2022-03-01T12:27:42","slug":"membership-websites-everything-you-need-to-know","status":"publish","type":"post","link":"https:\/\/membershipwebsiteslab.com\/membership-websites-everything-you-need-to-know\/","title":{"rendered":"Membership Websites: Everything You Need To Know"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7970\" class=\"elementor elementor-7970\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ca751f3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ca751f3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3b53969\" data-id=\"3b53969\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5501220 elementor-widget elementor-widget-text-editor\" data-id=\"5501220\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 24-04-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">Thinking of creating a membership site for your business? Trying to figure out what exactly you need to know to get started? Feeling like the membership model is all too complicated? Don\u2019t worry, you\u2019re in the right place! We\u2019ve made understanding membership websites super simple in this \u201cbares all\u201d blog.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">We\u2019ve put together everything you need to know about starting a membership site. From design and content creation, to launch and even managing and growing your membership. You\u2019ll find all the information you\u2019ll need right here.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">So let\u2019s start at the beginning\u2026<\/span><\/p><h3><b>Is A Membership Site Right For Your Business?<\/b><\/h3><p><span style=\"font-weight: 400;\">If you found this blog, you\u2019re most likely looking for a way to expand your business and grow new revenue streams through a membership. But the first question you need to answer is whether a membership site is going to actually work for your business?<\/span><\/p><p><span style=\"font-weight: 400;\">Some businesses are better suited to memberships than others. Many memberships fail because they should never have been built in the first place &#8211; and many businesses miss out because they don\u2019t know what a huge opportunity a membership could be for them!\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">If you\u2019re new to the idea and still working out whether a membership is right for you, check out my previous blog post <\/span><a href=\"https:\/\/membershipwebsiteslab.com\/is-a-membership-site-the-right-fit-for-your-business\/\"><span style=\"font-weight: 400;\">\u201cIs a Membership site the Right Fit for your Business?\u201d<\/span><\/a><span style=\"font-weight: 400;\"> to find out now\u2026\u00a0<\/span><\/p><h3><b>5 Ways A Membership Site Can Make You More Money<\/b><\/h3><p><span style=\"font-weight: 400;\">So you\u2019ve decided a membership is going to work well for your business, now comes the question of money. There are plenty of benefits to building a membership site, they:<\/span><\/p><ul><li><span style=\"font-weight: 400;\">Create consistent income<\/span><\/li><li><span style=\"font-weight: 400;\">Make more money for your business<\/span><\/li><li><span style=\"font-weight: 400;\">Save you time (make content once, reap the rewards continuously)<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">But the big question is, is it going to make enough money for you? Memberships obviously make money through charging membership fees, but did you know that there are other ways memberships can benefit your business financially too?\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Want to learn more? I\u2019ve got the blog for you. It\u2019s called \u201c<\/span><a href=\"https:\/\/membershipwebsiteslab.com\/5-ways-a-membership-site-can-make-you-more-money\/\"><span style=\"font-weight: 400;\">5 Ways Memberships Can Make You More Money<\/span><\/a><span style=\"font-weight: 400;\">\u201d click the link to read it now\u2026\u00a0<\/span><\/p><h3><b>Content Delivery Types Explained: Which Choice Is Right For YOU?<\/b><\/h3><p><span style=\"font-weight: 400;\">So, you know that a membership site is for you &#8211; and you understand how it\u2019s going to increase your business income &#8211; now it\u2019s time to think about content.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">There are lots of ways to deliver your membership content. Depending on your business, you might choose to deliver content through live lessons, courses, drip-fed emails or other formats.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">But which one is best?\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Every business is different &#8211; so it\u2019s important that you choose the right delivery style for you. In my blog post \u201c<\/span><a href=\"https:\/\/membershipwebsiteslab.com\/content-delivery-types-explained-which-choice-is-right-for-you\/\"><span style=\"font-weight: 400;\">Content Delivery Types Explained: Which Choice Is Right For YOU?<\/span><\/a><span style=\"font-weight: 400;\">\u201d we break it all down and make it super simple to understand everything you need to know to make the right choice for your business.\u00a0<\/span><\/p><h3><b>Should You Build Your Own DIY Membership Site?<\/b><\/h3><p><span style=\"font-weight: 400;\">When you\u2019ve chosen which style of content delivery will work best for your business, your next step is to build the membership website you really want. When it comes to designing and creating an effective membership site, you have two choices.<\/span><\/p><p><span style=\"font-weight: 400;\">Do you get the experts like Memberlab to help or do you go the DIY, build-it-yourself route?\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">This is a big &#8211; and very important question to answer. DIY might seem like a cheaper solution, but is it? Could a custom-built membership site help get your membership launched faster?\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Here\u2019s our blog post to <\/span><a href=\"https:\/\/membershipwebsiteslab.com\/should-you-build-your-own-diy-membership-site\/\"><span style=\"font-weight: 400;\">help you decide what could work best for you.<\/span><\/a><\/p><h3><b>How Much Does A Custom Membership Site Cost?<\/b><\/h3><p><span style=\"font-weight: 400;\">Getting a bespoke membership site built for you is a smart choice. You\u2019ll get better functionality, full ownership, more flexibility and a better quality of experience for your users. But how much will a custom membership website cost you?<\/span><\/p><p><span style=\"font-weight: 400;\">That can be a hard question to find the answer to, but we\u2019ve broken it down for you in our blog post \u201c<\/span><a href=\"https:\/\/membershipwebsiteslab.com\/how-much-does-a-custom-membership-site-cost-to-have-built\/\"><span style=\"font-weight: 400;\">How Much Does a Custom Membership Site Cost to Have Built?<\/span><\/a><span style=\"font-weight: 400;\">\u201d here\u2026\u00a0<\/span><\/p><h3><b>How Long Does It Take To Create A Membership Website?<\/b><\/h3><p><span style=\"font-weight: 400;\">Excited to get launched, onboard your first members and see your business grow? That\u2019s great! But how long should it take to build your membership site? Days? Weeks? Months?\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Find out in our blog \u201c<\/span><a href=\"https:\/\/membershipwebsiteslab.com\/how-long-does-it-take-to-create-a-membership-website\/\"><span style=\"font-weight: 400;\">How Long Does It Take To Create A Membership Site<\/span><\/a><span style=\"font-weight: 400;\">\u201d here\u2026\u00a0<\/span><\/p><h3><b>5 Membership Mistakes \u2013 And How To Avoid Them<\/b><\/h3><p><span style=\"font-weight: 400;\">Getting excited? You should be! A membership site can transform your business. Getting your membership launches is important &#8211; but getting it right matters even more. And there are definitely things that can go wrong.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">But don\u2019t worry! As they say, forewarned is forearmed!\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Check out my blog identifying the <\/span><a href=\"https:\/\/membershipwebsiteslab.com\/5-membership-mistakes-and-how-to-avoid-them\/\"><span style=\"font-weight: 400;\">5 most common membership mistakes<\/span><\/a><span style=\"font-weight: 400;\"> and how you can avoid them yourself.<\/span><\/p><h3><b>Membership Websites Pricing Strategies<\/b><\/h3><p><span style=\"font-weight: 400;\">Wondering what to charge for your membership? Pricing strategies can feel overwhelming, and if you\u2019re new to the membership model you might feel out of your depth. Monthly, annual, one-off pricing &#8211; you might not have even considered your options yet! So what do you do?<\/span><\/p><p><span style=\"font-weight: 400;\">You can get started with our blog on membership <\/span><a href=\"https:\/\/membershipwebsiteslab.com\/membership-websites-pricing-strategies\/\"><span style=\"font-weight: 400;\">website pricing strategies<\/span><\/a><span style=\"font-weight: 400;\"> to find the pricing structure that fits your business.<\/span><\/p><h3><b>The Psychology Behind Membership Pricing<\/b><\/h3><p><span style=\"font-weight: 400;\">You might think that if you\u2019ve chosen a price point you\u2019re all done &#8211; but there\u2019s more to pricing than just how much. A lot goes into the psychology behind membership pricing. The way you present your pricing and your course options is key when it comes to marketing. They can make or break your campaigns and have a huge impact on your results.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Check out our blog explaining how to <\/span><a href=\"https:\/\/membershipwebsiteslab.com\/the-psychology-behind-membership-pricing\/\"><span style=\"font-weight: 400;\">present your pricing in the best light.<\/span><\/a><\/p><h3><b>Evergreen Vs Closed Door: Which Suits Your Membership?<\/b><\/h3><p><span style=\"font-weight: 400;\">Ready to dive into the content side of your membership site? To start with a lot of businesses don\u2019t realise they can run their membership in two different ways.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">By launching an evergreen membership you create content that can last a long time and holds its value, like video courses on your core topic.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Closed-door launching involves spicing things up with a new launch sequentially. Both options have their benefits, and you can find out which one you like best in the <\/span><a href=\"https:\/\/membershipwebsiteslab.com\/evergreen-vs-closed-door-which-is-right-for-your-membership\/\"><span style=\"font-weight: 400;\">blog here<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p><h3><b>How to Launch Your Membership Website<\/b><\/h3><p><span style=\"font-weight: 400;\">The big question: how exactly do you launch your membership website?<\/span><\/p><p><span style=\"font-weight: 400;\">It\u2019s true, the launch is one of the most crucial moments for your membership and you need to get it right for your audience. There\u2019s a rundown in this \u2018<\/span><a href=\"https:\/\/membershipwebsiteslab.com\/how-to-launch-your-membership-website\/\"><span style=\"font-weight: 400;\">How to Launch<\/span><\/a><span style=\"font-weight: 400;\">\u2019 blog including all you need to think about in the run-up to going live.<\/span><\/p><h3><b>6 Ways To Market Your Membership Website<\/b><\/h3><p><span style=\"font-weight: 400;\">After you\u2019ve made your content decisions and decided how you want to launch, it\u2019s marketing time. The way you market your membership is the only thing standing between you and huge success. It\u2019s the only way your audience will hear about what you have to offer and learn what it\u2019s all about! So you can see why the marketing planning stage is definitely not skip-able.<\/span><\/p><p><span style=\"font-weight: 400;\">In this blog, we go over the <\/span><a href=\"https:\/\/membershipwebsiteslab.com\/6-ways-to-market-your-membership-website\/\"><span style=\"font-weight: 400;\">6 best ways to market your membership site<\/span><\/a><span style=\"font-weight: 400;\"> and the benefits of each option.<\/span><\/p><h3><b>Sales Series: Sales Funnels \u2013 The Basics<\/b><\/h3><p><span style=\"font-weight: 400;\">Let\u2019s stick with sales for a moment. Because it is super important to nail your marketing methods to reach your ideal members in the first place.<\/span><\/p><p><span style=\"font-weight: 400;\">In this blog, we talk <\/span><a href=\"https:\/\/membershipwebsiteslab.com\/sales-funnels-membership-sites\/\"><span style=\"font-weight: 400;\">sales funnels<\/span><\/a><span style=\"font-weight: 400;\"> &#8211; how they work, what goes into them, and why you should use them. Honestly, it\u2019s not as scary as it might sound.\u00a0<\/span><\/p><h3><b>Sales Series: The 9 Key Things Every Sales Page Should Have<\/b><\/h3><p><span style=\"font-weight: 400;\">Hopefully, you now have some context for your marketing, but it takes a few elements to really sell your membership to your audience.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">A sales page is a must for membership sites, and here we cover the <\/span><a href=\"https:\/\/membershipwebsiteslab.com\/membership-sales-pages\/\"><span style=\"font-weight: 400;\">9 key things that you need to include in your sales page<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p><h3><b>Sales Series: Email Follow-Up Campaigns<\/b><\/h3><p><span style=\"font-weight: 400;\">So you\u2019ve got the funnel, you\u2019ve got the sales page. What else needs to go into your membership marketing? Emails are one of the best ways to connect with your audience and lead them to purchase.<\/span><\/p><p><span style=\"font-weight: 400;\">Email follow-up campaigns are a useful type of email that can increase your income more than you might expect! Find out how they work (and why you need a follow-up campaign) in<\/span><a href=\"https:\/\/membershipwebsiteslab.com\/sales-series-email-follow-up-campaigns\/\"><span style=\"font-weight: 400;\"> this blog<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p><h3><b>The Secret To Member Retention<\/b><\/h3><p><span style=\"font-weight: 400;\">Imagine this &#8211; you\u2019ve got the content you need to fill out your stellar membership site, you\u2019ve launched successfully with your proven sales methods. What next?\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">You probably want to keep hold of those members you worked so hard to get &#8211; here\u2019s how in this <\/span><a href=\"https:\/\/membershipwebsiteslab.com\/the-secret-to-member-retention\/\"><span style=\"font-weight: 400;\">member retention blog<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p><h3><strong>Ready To Make Your Membership Dream A Reality?<\/strong><\/h3><p><span style=\"font-weight: 400;\">We certainly are. Using the information in this article you can rest assured that you\u2019ve made an informed decision to get started on your membership site, confidently creating, marketing and growing your membership offer.\u00a0<\/span><span style=\"font-weight: 400;\">If you\u2019d like to find out how Memberlab can design you a bespoke and beautiful membership site that your members will love, <\/span><a href=\"https:\/\/membershipwebsiteslab.com\/consultation\/\"><span style=\"font-weight: 400;\">get in touch here.<\/span><\/a> <\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Thinking of creating a membership site for your business? Trying to figure out what exactly you need to know to get started? Feeling like the membership model is all too complicated? Don\u2019t worry, you\u2019re in the right place! We\u2019ve made understanding membership websites super simple in this \u201cbares all\u201d blog.&nbsp; We\u2019ve put together everything you [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7976,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Membership Websites: Everything You Need To Know<\/title>\n<meta name=\"description\" content=\"Thinking of launching a membership website for your business? 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