{"id":8324,"date":"2022-03-21T20:26:16","date_gmt":"2022-03-21T20:26:16","guid":{"rendered":"https:\/\/membershipwebsiteslab.com\/?p=8324"},"modified":"2022-03-21T20:30:21","modified_gmt":"2022-03-21T20:30:21","slug":"courses-vs-membership-sites-whats-the-difference","status":"publish","type":"post","link":"https:\/\/membershipwebsiteslab.com\/courses-vs-membership-sites-whats-the-difference\/","title":{"rendered":"Courses Vs Membership Sites: What&#8217;s The Difference?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8324\" class=\"elementor elementor-8324\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a0d41d9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a0d41d9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8d3025d\" data-id=\"8d3025d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c961bb0 elementor-widget elementor-widget-text-editor\" data-id=\"c961bb0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 24-04-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">When the pandemic struck businesses had to think differently.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Offering online membership sites and courses are two <\/span><b>virtual income streams<\/b><span style=\"font-weight: 400;\"> that we\u2019ve seen take off over the last couple of years for that very reason. These models for business allow their creators to grow their customer base and sell their professional knowledge at the same time, without face-to-face interaction.<\/span><\/p><p><span style=\"font-weight: 400;\">But which way should you go? Online course? Live programme? Membership site? There\u2019s no shortage of options\u2026\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">If you\u2019re new to the concept and thinking of going down this route, you\u2019re likely feeling a little \u201crabbit-in-headlights\u201d. There is a LOT of information floating around out there.<\/span><\/p><p><span style=\"font-weight: 400;\">But don\u2019t panic. We\u2019ve got you. Let\u2019s break it all down and compare the differences between the two most common options: courses vs membership sites.<\/span><\/p><h3><b>Online Courses Explained<\/b><\/h3><p><span style=\"font-weight: 400;\">Online courses are very popular. Since the start of the internet people have been packaging up knowledge and selling it online. But what is an online course? And what defines it as different than a membership or something else?\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">An online course is an <\/span><b>off-the-shelf<\/b><span style=\"font-weight: 400;\"> product that promises to teach you something.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">You name it, there\u2019s a course out there for it.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Upon purchasing a course for a <\/span><b>one-time fee<\/b><span style=\"font-weight: 400;\">, customers are given complete access to the course content, for a time period decided by the provider.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Online courses are very much like in-person courses in structure, broken down into clear sections and designed to be followed in sequence. Each section might include <\/span><b>lessons and tasks<\/b><span style=\"font-weight: 400;\"> to be completed as the user progresses through the course.<\/span><\/p><p><span style=\"font-weight: 400;\">For the customer, a course provides the means to a <\/span><b>specific endpoint<\/b><span style=\"font-weight: 400;\">. For the provider, an online course means only <\/span><b>one load of content<\/b><span style=\"font-weight: 400;\"> writing and <\/span><b>one-off sales<\/b><span style=\"font-weight: 400;\"> from customers.<\/span><\/p><h3><b>Membership Sites Explained<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/h3><p><span style=\"font-weight: 400;\">Membership sites are different.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Rather than being single-track, they are <\/span><b>digital portals<\/b><span style=\"font-weight: 400;\"> that house a wide <\/span><b>range of resources<\/b><span style=\"font-weight: 400;\"> in a variety of delivery styles and there is <\/span><b>no predefined goal<\/b><span style=\"font-weight: 400;\">. Features might include a content library, a forum, live lessons and courses themselves.<\/span><\/p><p><span style=\"font-weight: 400;\">Membership is paid for on a <\/span><b>monthly or annual basis<\/b><span style=\"font-weight: 400;\"> by a customer who is interested in <\/span><b>learning continuously<\/b><span style=\"font-weight: 400;\"> about a particular topic until they choose not to, and members are granted access to all content on the site for as long as they are paid up.<\/span><\/p><p><span style=\"font-weight: 400;\">Businesses using the membership model often regularly produce <\/span><b>new material<\/b><span style=\"font-weight: 400;\"> to keep existing members engaged.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">For the customer, membership usually means a huge array of valuable content, <\/span><b>interactivity <\/b><span style=\"font-weight: 400;\">and connection with other members. For the provider, the membership model means ongoing content production and release and <\/span><b>repeat revenue<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><h3><b>Online Courses &#8211; The Pros<\/b><\/h3><p><span style=\"font-weight: 400;\">One of the biggest advantages?<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/p><p><span style=\"font-weight: 400;\">Online courses appear to be cheap to set up. There are also platforms that enable you to create, market and sell your course all in one place, appealing to those who lack time and expertise or are new to setting up and advertising what they want to offer.<\/span><\/p><p><span style=\"font-weight: 400;\">The second big benefit is the beauty of only having to <\/span><b>create the content once<\/b><span style=\"font-weight: 400;\">. And, because you\u2019re selling one thing and one thing only, your course needs only a very<\/span><b> simple marketing strategy<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Wait! Don\u2019t go running off just yet.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">It might be relatively simple to launch a single course, but <\/span><b>what about futureproofing your business?<\/b><span style=\"font-weight: 400;\"> If you plan to build on your one course, which most people do, a <\/span><b>membership site<\/b><span style=\"font-weight: 400;\"> allows you to not only monopolise <\/span><b>multiple courses<\/b><span style=\"font-weight: 400;\"> but <\/span><i><span style=\"font-weight: 400;\">also <\/span><\/i><span style=\"font-weight: 400;\">build a <\/span><b>community <\/b><span style=\"font-weight: 400;\">around your <\/span><b>brand<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">Speaking of which\u2026<\/span><\/p><h3><b>Membership Sites &#8211; The Pros<\/b><\/h3><p><span style=\"font-weight: 400;\">First things first. <\/span><b>Repeat revenue<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">Though you\u2019ll have to put the money up to create the site, members then pay you monthly to gain or keep access to your online portal of the-thing-they\u2019re-interested-in. That\u2019s a steady stream of monetary certainty coming in. Who doesn\u2019t love <\/span><b>sales security<\/b><span style=\"font-weight: 400;\">?<\/span><\/p><p><span style=\"font-weight: 400;\">Membership sites are designed to deliver content in multiple ways. Different features cover the wants and needs of a <\/span><b>broader audience<\/b><span style=\"font-weight: 400;\"> and suit <\/span><b>diverse life and learning styles<\/b><span style=\"font-weight: 400;\">;<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Don\u2019t have time to sit and work through an online course or feel completely overwhelmed by the rich content library? Watch the latest <\/span><b>live lesson<\/b><span style=\"font-weight: 400;\">!\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Find it hard to grasp concepts alone and work better with others? Check out the <\/span><b>member\u2019s forum<\/b><span style=\"font-weight: 400;\"> and connect with other enthusiasts.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Really enjoy learning but have a short attention span? Reap rewards for manageable achievements through <\/span><b>gamification<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Membership sites are <\/span><b>flexible<\/b><span style=\"font-weight: 400;\">, and, unlike online courses, you have <\/span><b>complete control<\/b><span style=\"font-weight: 400;\"> over how your content looks and is delivered through the different features you choose.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Thanks to the ongoing and interactive nature of the membership model it\u2019s also easier to <\/span><b>build a relationship<\/b><span style=\"font-weight: 400;\"> with your members, <\/span><b>react to their feedback<\/b><span style=\"font-weight: 400;\"> and adapt your content to echo their suggestions\u2026<\/span><\/p><p><span style=\"font-weight: 400;\">Result? <\/span><i><span style=\"font-weight: 400;\">Clients who feel heard and less time spent writing the wrong stuff<\/span><\/i><span style=\"font-weight: 400;\">. Because writing a whole site does feel like a daunting job, doesn&#8217;t it?\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Don\u2019t worry! You can launch your membership site with <\/span><b>minimal content initially<\/b><span style=\"font-weight: 400;\">, which has a few great benefits:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Your site is <\/span><b>up and running quickly<\/b><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You can <\/span><b>sense check<\/b><span style=\"font-weight: 400;\"> the room &#8211; how has your content been received by your intended audience? You can even split test your content to see how each performs.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You can <\/span><b>drip feed<\/b><span style=\"font-weight: 400;\"> further new features and content as you create them. This can be a smart strategy to keep hold of members.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">The flexibility of membership sites is a big plus.<\/span><\/p><h3><b>Online Courses &#8211; The Cons<\/b><\/h3><p><span style=\"font-weight: 400;\">Whilst it\u2019s true that you\u2019ll only have had to write the content once, what about selling it? Your course still needs to be <\/span><b>actively marketed<\/b><span style=\"font-weight: 400;\"> to reach its audience and get bought.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">If you haven\u2019t got the time to advertise your course and spread the word, hosted platforms do lighten the load. But, that <\/span><b>subscription fee will add up<\/b><span style=\"font-weight: 400;\">, and you haven\u2019t got repeat membership fees to rely on, so <\/span><b>monthly revenue is harder to predict<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">An off-the-shelf package won\u2019t appeal to everyone, either, and unless you offer follow-up courses, do your customers have anything to stick around for?<\/span><\/p><p><span style=\"font-weight: 400;\">For your end-user, cost implications often have a bearing on what they choose to commit to. Though some host sites offer an instalment payment plan, buying an online course usually <\/span><b>involves a high upfront fee<\/b><span style=\"font-weight: 400;\"> compared to the often easier-to-swallow monthly cost of a membership site, and this can be another <\/span><b>turn-off <\/b><span style=\"font-weight: 400;\">for potential customers.<\/span><\/p><h3><b>Membership Sites &#8211; The Cons<\/b><\/h3><p><span style=\"font-weight: 400;\">Membership sites can be <\/span><b>more costly<\/b><span style=\"font-weight: 400;\"> to set up initially, though it works out much cheaper than paying a subscription fee long-term.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">A common worry is <\/span><b>keeping members engaged<\/b><span style=\"font-weight: 400;\">. The thought of ongoing and intensive content development is enough to give some people nightmares. It\u2019s true &#8211; members are likely to expect new content regularly seeing as they are paying for the privilege, but a good strategy in place means that you can drip feed material to maintain engagement.<\/span><\/p><p><span style=\"font-weight: 400;\">It can really help to have a bit of marketing and sales experience to help get the word out, too.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">And <\/span><b>churn<\/b><span style=\"font-weight: 400;\"> will happen, as it does everywhere. You will lose members, and it\u2019ll feel like a punch in the stomach, but actively working to boost member engagement will help them to hang around and as long as you\u2019re gaining more members than you\u2019re losing, you\u2019ll still be growing.\u00a0<\/span><\/p><p><b>So How Do They Compare?<\/b><\/p><p><span style=\"font-weight: 400;\">Online courses and membership sites play <\/span><b>two very different roles<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><p><b>Online courses<\/b><span style=\"font-weight: 400;\"> might be simpler to set up, but they have some serious limitations when it comes to long term revenue and profitability.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">In comparison, <\/span><b>membership sites<\/b><span style=\"font-weight: 400;\"> may require a bigger initial investment but allow you to nurture the ongoing relationship with your client base and bag you a decent <\/span><b>stable monthly revenue stream<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p><p><b>Which Is Right For You?<\/b><\/p><p><span style=\"font-weight: 400;\">We sell bespoke membership sites, so obviously we think that\u2019s the way to go.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">If you <\/span><b>prize stability<\/b><span style=\"font-weight: 400;\">, want to make the most of your investment long term and grow your business then the <\/span><b>membership model<\/b><span style=\"font-weight: 400;\"> is for you. There are plenty of ways to add value to your site that don\u2019t involve time-zapping content creation wormholes.<\/span><\/p><p><span style=\"font-weight: 400;\">Custom member sites are a <\/span><b>flexible<\/b><span style=\"font-weight: 400;\">, <\/span><b>bespoke <\/b><span style=\"font-weight: 400;\">solution, but they won\u2019t suit everyone, and that\u2019s okay. To find out more about Memberlab and see if we\u2019re right for you, <\/span><a href=\"https:\/\/membershipwebsiteslab.com\/consultation\/\"><b>book a demo call<\/b><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>When the pandemic struck businesses had to think differently.&nbsp; Offering online membership sites and courses are two virtual income streams that we\u2019ve seen take off over the last couple of years for that very reason. These models for business allow their creators to grow their customer base and sell their professional knowledge at the same [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6638,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Courses Vs Membership Sites: What\u2019s The Difference?<\/title>\n<meta name=\"description\" content=\"Both online courses and membership sites can earn you money, but which is right for you? 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