{"id":8657,"date":"2022-10-18T19:21:11","date_gmt":"2022-10-18T19:21:11","guid":{"rendered":"https:\/\/membershipwebsiteslab.com\/?p=8657"},"modified":"2022-10-18T19:22:57","modified_gmt":"2022-10-18T19:22:57","slug":"how-to-create-reciprocity-in-membership-marketing","status":"publish","type":"post","link":"https:\/\/membershipwebsiteslab.com\/how-to-create-reciprocity-in-membership-marketing\/","title":{"rendered":"How To Create Reciprocity In Membership Marketing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8657\" class=\"elementor elementor-8657\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4a1c3b5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4a1c3b5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-27bcfaa\" data-id=\"27bcfaa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-48ba84a elementor-widget elementor-widget-text-editor\" data-id=\"48ba84a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 24-04-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">Have you ever felt obliged to help someone after they\u2019ve helped you? Do you wish your audience felt that way about your membership? The natural human urge to repay kindness is strong, and it can lead to better conversions and increased profits when put into practice within your <\/span><a href=\"https:\/\/membershipwebsiteslab.com\/\"><span style=\"font-weight: 400;\">membership marketing<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">Reciprocity is the fancy word for <\/span><i><span style=\"font-weight: 400;\">\u2018thanks for helping me, how can I repay you?\u2019<\/span><\/i><\/p><p><span style=\"font-weight: 400;\">When you bring reciprocity into your marketing, you\u2019re essentially offering something of value to your target audience first, then asking for something like a newsletter sign-up or subscription in return.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">This is an extra useful strategy for the world of memberships because memberships are already based on a give-and-take relationship. Your membership provides something your members really want, and in return, they pay a membership fee.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">But how can reciprocity turn your audience into members? Here are some of the most effective methods you can try in your membership marketing.<\/span><\/p><h3><b>Fill Up Their Love Jar<\/b><\/h3><p><span style=\"font-weight: 400;\">Nope, this isn\u2019t some wacky New Age tip jar! A love jar is a useful strategy for successful, human-focused marketing.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Every person you market your membership to has their own metaphorical \u2018love jar\u2019 &#8211; a sense of good feeling or endearment towards something. And when that jar is full, they\u2019re at their most likely to want to do what you\u2019re asking them to.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">This theory is based on the fact that everything is transactional &#8211; in the nicest possible way. Even outside of marketing. People are more likely to help and be interested in others who have already helped or shown interest.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">To implement the love jar strategy, you must ensure you\u2019ve filled your audience\u2019s jar up before you even think of asking them to do something for you.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Got a membership that teaches amateur runners to train for and win marathons? You\u2019d fill up your ideal buyer\u2019s love jar with useful running tips, industry insider info, free video content and other things that they\u2019d appreciate.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Only then, after you\u2019ve given, should you ask for what you want from them &#8211; maybe you want them to sign up for a free trial or to join an upcoming webinar. Whatever you ask, they\u2019ll be much more likely to do it if they feel they\u2019re repaying some of your kindness.\u00a0<\/span><\/p><h3><b>Hold Members Accountable<\/b><\/h3><p><span style=\"font-weight: 400;\">Want your audience to actually convert to memberships AND feel like they\u2019ve received what they wanted from you? Hold them accountable with actionable steps.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Once you\u2019ve given, given, given the value, provide one more thing &#8211; clear instructions on what they should do next to achieve whatever it is you can help them with. It may be as simple as putting a link to your email signup at the bottom of a blog or directing them to your website in a social post.<\/span><\/p><p><span style=\"font-weight: 400;\">These little prompts remind your target buyers that they\u2019ve been enjoying your content and now they have an opportunity to repay you.<\/span><\/p><p><span style=\"font-weight: 400;\">Once your audience has followed your marketing journey and finally signed up to your membership offer, keep them accountable. Give them ways to put your membership knowledge into action over a clear timeline.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">This may look like a step-by-step course with simple levelling up. Or an overview of the content they need to progress through on your website.\u00a0<\/span><\/p><h3><b>Use Free Trials<\/b><\/h3><p><span style=\"font-weight: 400;\">Everybody loves a free trial.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Have you ever tried Amazon Prime or Netflix free trials (who hasn\u2019t?!) where you can get all the benefits for a time for free? It feels like you\u2019re getting the best of both worlds. You can try out the service, but you don\u2019t have to pay until your trial ends and you\u2019re sure you want to continue.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">The key is to give people something they would genuinely love in this free trial, so those warm feelings of reciprocity kick in.<\/span><\/p><p><span style=\"font-weight: 400;\">In the context of your membership, this might be a free trial of the lowest tier of membership, so your leads can try before they buy, and perhaps even see that they\u2019d want a higher tier of membership when it comes down to it.<\/span><\/p><p><span style=\"font-weight: 400;\">When your audience sees that you\u2019re providing high value for free, they\u2019re more likely to trust in your membership and want to repay you by continuing their subscription.<\/span><\/p><h3><b>Build A Relationship<\/b><\/h3><p><span style=\"font-weight: 400;\">In the end, reciprocity in marketing all comes down to building a relationship with your target market.<\/span><\/p><p><span style=\"font-weight: 400;\">Don\u2019t be that membership that cuts all ties and abandons members once they\u2019ve signed up. Keep the relationship growing, as this can increase the success of re-subscription, upsells, cross-sells and word-of-mouth recommendations.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">It\u2019s in the interests of both you and your members to work on your relationship &#8211; even after you\u2019ve each got what you wanted.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">You can do this in a multitude of ways, like:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Offer referral schemes. If a member refers a friend, they might get a discounted month off their subscription or access to more membership content.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Keep in touch through your email marketing, giving them updates, fresh content and deals.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reward loyalty. Let existing members know you appreciate their continued subscription by sending them special rewards and exclusive insights.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Spend time on your relationship with members, and you\u2019ll put yourself in a better position to increase your revenue.<\/span><\/p><h3><b>Ready To Take Your Membership Idea Seriously?<\/b><\/h3><p><span style=\"font-weight: 400;\">Working reciprocity into your marketing is an effective way to give your audience what they want while getting the conversions you need. So fill up those love jars, provide actionable steps for accountability, offer unmissable free trials and keep building relationships with members.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Do all that in your marketing and you can easily turn your target audience into paid-up members.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">But before marketing strategies even come into play, there\u2019s one thing you need to do first\u2026 you need to build your membership website!<\/span><\/p><p><span style=\"font-weight: 400;\">If you\u2019re ready to make your membership idea a reality, <\/span><a href=\"https:\/\/membershipwebsiteslab.com\/consultation\/\"><span style=\"font-weight: 400;\">book a call<\/span><\/a><span style=\"font-weight: 400;\"> with our experts and launch your own membership website. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Have you ever felt obliged to help someone after they\u2019ve helped you? Do you wish your audience felt that way about your membership? The natural human urge to repay kindness is strong, and it can lead to better conversions and increased profits when put into practice within your membership marketing. Reciprocity is the fancy word [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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