{"id":8813,"date":"2023-02-07T08:00:00","date_gmt":"2023-02-07T08:00:00","guid":{"rendered":"https:\/\/membershipwebsiteslab.com\/?p=8813"},"modified":"2023-07-30T09:20:09","modified_gmt":"2023-07-30T09:20:09","slug":"can-one-time-payments-work-for-memberships","status":"publish","type":"post","link":"https:\/\/membershipwebsiteslab.com\/can-one-time-payments-work-for-memberships\/","title":{"rendered":"Can One-Time Payments Work For Memberships?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8813\" class=\"elementor elementor-8813\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0bc000a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0bc000a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-989f0e5\" data-id=\"989f0e5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e64718d elementor-widget elementor-widget-text-editor\" data-id=\"e64718d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 24-04-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">Are you considering adding a lifetime payment model to your membership site?\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">A lifetime membership or one-time payment option comes with a load of benefits, but it\u2019s not quite as simple as that. How exactly does it work? Is there anything you need to avoid? And how can you make sure it\u2019ll work for your business?<\/span><\/p><p><span style=\"font-weight: 400;\">Surprise, surprise, it\u2019s not a straightforward decision. So here, for your perusal, are our thoughts on one-time payment memberships\u2026<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d204af2 elementor-widget elementor-widget-heading\" data-id=\"d204af2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 24-04-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">What Do We Mean By One-Time Payment Memberships?\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-af3d693 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"af3d693\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-862ad78\" data-id=\"862ad78\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9227cd2 elementor-widget elementor-widget-text-editor\" data-id=\"9227cd2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Offering a one-time payment membership means that a client or customer only needs to pay you a single sum of money, once, to become a member and access your content forever.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">No recurring payments, no caveats, nothing.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">It\u2019s like the Marmite of the membership owner community, with only around 10% of memberships offering a one-time payment option for lifetime access.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-592a261 elementor-widget elementor-widget-heading\" data-id=\"592a261\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why Choose One-Time Payment Over Monthly Subscription?\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d44e93 elementor-widget elementor-widget-text-editor\" data-id=\"7d44e93\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">To some, it sounds like lunacy. Get paid once?! For a membership site?<\/span><\/p><p><span style=\"font-weight: 400;\">Why take payment once when you could take payment regularly? Well, it might surprise you to know that a one-time payment has its benefits.<\/span><\/p><p><b>Short-Term Cash Injection<\/b><\/p><p><span style=\"font-weight: 400;\">In some circumstances, you might need an influx of cash. It\u2019s one of the most common reasons we see business owners adding a lifetime membership payment option.<\/span><\/p><p><span style=\"font-weight: 400;\">Are you a start-up that needs help getting over the hill to profitability? Maybe the cost of living crisis means you\u2019ve taken a hit on your monthly income. Whatever the reason, a one-time payment option could be the no-brainer business move you make this year to keep you thriving.\u00a0<\/span><\/p><p><b>Invested Members<\/b><\/p><p><span style=\"font-weight: 400;\">Are you hoping to build a community full of long-term, active members?<\/span><\/p><p><span style=\"font-weight: 400;\">Although a recurring monthly payment leaving someone\u2019s bank account can strongly inspire members to use what they\u2019re paying for, that doesn\u2019t mean that lifetime members forget all about you.<\/span><\/p><p><span style=\"font-weight: 400;\">Lifetime payments are usually a much larger one-off payment, meaning members who have opted to join in this way really believe in what you\u2019re offering and will strive to help it succeed. They want their money\u2019s worth!<\/span><\/p><p><b>Low Total Membership Cost<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Sometimes, the full cost of your membership is simply too low to make a monthly membership work.\u00a0<\/span><\/p><p><b>Less Admin All Round<\/b><\/p><p><span style=\"font-weight: 400;\">Offering a lifetime membership option means you\u2019ll have a little less work to do. Instead of the monthly admin and banking fees associated with processing recurring payments, you\u2019ll be met with one single onboarding process, and then it&#8217;s job done.<\/span><\/p><p><b>Combat Churn Rates<\/b><\/p><p><span style=\"font-weight: 400;\">Do users tend to leave after a few months of membership? You might be doing everything you can think of to keep them loyal &#8211; sometimes, member churn just happens.<\/span><\/p><p><span style=\"font-weight: 400;\">When you offer lifetime memberships you can get more money out of each new member and gain followers who, having departed with a lump sum of cash, are far more likely to stick around, become advocates and help towards your success in whatever industry you\u2019re in. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef08a27 elementor-widget elementor-widget-heading\" data-id=\"ef08a27\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What Are Some Examples Of Lifetime Memberships?\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c3256be elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c3256be\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8478bd9\" data-id=\"8478bd9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-97f7241 elementor-widget elementor-widget-text-editor\" data-id=\"97f7241\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">There are loads of them out there, but here are a few big names you might recognise to give you a feel for how lifetime memberships can look.<\/span><\/p><p><b>National Trust<\/b><\/p><p><span style=\"font-weight: 400;\">A charity and membership organisation for heritage conservation in England, the National Trust gives members access to amazing places full of historical interest and natural beauty.<\/span><\/p><p><span style=\"font-weight: 400;\">Anyone can pay single admission prices to visit a National Trust site for the day. But the National Trust is a membership organisation, so if you\u2019re looking for regular outings and explorations, you might consider one of these options:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">An annual pass. Individual, joint and family options are available, and these range from \u00a310 a year for a junior to \u00a3133.80 for a family pass.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The lifetime pass. For \u00a31,845 you alone can gain forever access to all NT sites UK-wide. Or if you want to visit with your family, you\u2019re asked to part with \u00a32,415.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Let\u2019s compare costs. For a family, a lifetime membership is only worth it if you would have renewed your annual membership 19 times. And for an individual, the lifetime pass pays itself off after 24 years.<\/span><\/p><p><b>Calm<\/b><b><br \/><\/b><span style=\"font-weight: 400;\">Calm is an app designed to help users to relax and get a good night&#8217;s sleep through a variety of resources such as guided meditations, soundscapes and breathwork exercises.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">The first week is free. If it\u2019s worked for you and you\u2019re up for carrying on with the quest for better sleep health, you can pay \u00a329.99 for a year&#8217;s membership or \u00a3300 for lifetime access. The lifetime cost for Calm is 10x the annual cost, so the lifetime investment would pay for itself after 10 years of use.\u00a0<\/span><\/p><p><b>Neil Patel<\/b><\/p><p><span style=\"font-weight: 400;\">Forbes calls him one of the top 10 marketers.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Neil Patel is an SEO expert who runs an online community for people and businesses who want to make more money through better SEO and marketing. You can opt to pay monthly for access to his Marketing School &#8211; this ranges from \u00a329 a month for an individual to \u00a399 for large businesses &#8211; or join forever with a one-time sum of \u00a3290 or \u00a3990, respectively. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3ef417 elementor-widget elementor-widget-heading\" data-id=\"b3ef417\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How Can You Make One-Time Payments Work Longterm?\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b18711 elementor-widget elementor-widget-text-editor\" data-id=\"8b18711\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Now you might be thinking that there\u2019s a problem with one-time payments.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Sure, no one&#8217;s going to turn down an influx of cash. But surely you\u2019re front-loading your revenue? You get it all in one hit, making it much harder to forecast and manage cash flow.<\/span><\/p><p><span style=\"font-weight: 400;\">And you\u2019d be right. This is the #1 issue with lifetime access models and the blocker many businesses come up against when they start trialling one. You see, unless you\u2019re confident that you\u2019ll sell lots of lifetime memberships each month, you need other things for one-time payments to work in the long term.<\/span><\/p><p><span style=\"font-weight: 400;\">Here are some ideas to consider for supplementing your lifetime membership income:<\/span><\/p><p><b>Add-ons<\/b><\/p><p><span style=\"font-weight: 400;\">This subheading covers anything that members don\u2019t already get as part of their membership, but that has value and could be of interest to them. Things like merchandise and books fit the bill, or other items that complement what your members are already subscribed to receive.<\/span><\/p><p><b>Upsells<\/b><\/p><p><span style=\"font-weight: 400;\">Upselling is about providing opportunities for established members to purchase a more expensive product or subscription. When we\u2019re considering lifetime memberships, upselling often means enhancements to the membership itself, either as a one-off or periodically.<\/span><\/p><p><span style=\"font-weight: 400;\">This might come in the form of a VIP club, a bonus 1-2-1 video call with you or something else that would be of high value to your members.\u00a0<\/span><\/p><p><b>Cross Selling<\/b><b><br \/><\/b><span style=\"font-weight: 400;\">Cross-selling means getting members to part with their hard-earned cash for products and services that are unrelated to what they\u2019ve already bought but are likely to be of interest regardless.<\/span><\/p><p><span style=\"font-weight: 400;\">These could be yours if you run multiple businesses or other products and services from separate businesses that you\u2019re in partnership with &#8211; meaning you get a cut of the sale.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d58e4a3 elementor-widget elementor-widget-heading\" data-id=\"d58e4a3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What Other Payment Options Are There?\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5530b1f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5530b1f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a303fb3\" data-id=\"a303fb3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d53908c elementor-widget elementor-widget-text-editor\" data-id=\"d53908c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">If offering the lifetime or one-time payment model seems like too big a step, for you and your members, you can always offer an annual membership as we\u2019ve seen in the examples above. Or even a bi-annual membership.<\/span><\/p><p><span style=\"font-weight: 400;\">By gaining members that way, you will still reel in a big influx of cash without the commitment of forever. And those loyal members that pass a certain milestone &#8211; say 5 continuous years with you &#8211; may well be more inclined to commit to a lifetime investment when offered.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f6b9469 elementor-widget elementor-widget-heading\" data-id=\"f6b9469\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Lifetime Memberships Run Best Alongside Supplementary Income Streams\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04f102c elementor-widget elementor-widget-text-editor\" data-id=\"04f102c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A one-time payment strategy can work, but you have to be confident that it\u2019s going to work for you before embarking on the addition to your membership site.<\/span><\/p><p><span style=\"font-weight: 400;\">Have you done some homework? Is your pricing 100% spot on? Will you have enough continuous interest to ensure an ongoing income stream? Will your site be going strong in years to come, long enough for those lifetime members to feel the value of their purchase?<\/span><\/p><p><span style=\"font-weight: 400;\">Not sure you\u2019ve got the answers to some of those questions? Get in touch to talk to our membership website experts and <\/span><a href=\"https:\/\/membershipwebsiteslab.com\/consultation\/\"><span style=\"font-weight: 400;\">get a demo<\/span><\/a><span style=\"font-weight: 400;\"> of what we can do to support you.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Are you considering adding a lifetime payment model to your membership site?\u00a0 A lifetime membership or one-time payment option comes with a load of benefits, but it\u2019s not quite as simple as that. How exactly does it work? Is there anything you need to avoid? And how can you make sure it\u2019ll work for your [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4698,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[29,50],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Can One-Time Payments Work For Memberships?<\/title>\n<meta name=\"description\" content=\"Can\u2019t understand how a one-time payment works in place of a recurring income? 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