CopyCademy provides Job-Ready Skills for Professional Copywriters, the site features live copy critiques, monthly foundational masterclasses and more
What was required
CopyCademy required a brand new WordPress membership website to take their training business online and teach professionals how to write effective copy.
The goal of the CopyCademy is to be a vital resource ongoing resource for professional marketers. The site should have two membership levels, annual and monthly.
This website should provide an online platform for members to access live sessions, monthly courses and ask questions anonymously to the site owners.
CopyCademy required their site to be connected to their HubSpot CRM to help segment their customer lists. They needed to be able to communicate more effectively with members and potential customers who were not being engaged with efficiently. From this, CopyCademy also needed the ability to run lead generation and marketing campaigns alongside their current efforts – so to convert their leads to sales and build up their membership numbers.
How we helped
We produced a clean yet user-friendly design with a critical focus on smooth navigation and content filtering.
The membership site design followed the companies branding and imagery style closely, so to give the members area it’s own unique look and feel; although clearly on brand.
We used our MemberLab framework for the core areas of the membership site.
The membership sales and content access are powered by Memberpress, allowing the creation of multiple membership levels and sub-user memberships in various currencies.
We custom developed post types and advanced filtering to help break down the material into the relevant sections, whilst the content is delivered using Learndash LMS for all the courses. This allows the user to download relevant PDFs applicable to specific courses and to mark each lesson as complete so to track their progress.
The site is full of gamification. Custom developed badges and certificates help to give members a sense of achievement when completing courses and help to motivate them to continue to the next copy writing course.
What was included:
- Website Development
- Hubspot Integration
- Live Learnings Calls
- Payment Gateway integration
- Live Learnings Plugin - MemberLab
- Watchlist Plugin - MemberLab
- Resources - MemberLab
- LearnDash LMS
Are you ready to create your membership site?
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