Nick Ruddock Gymnastics Growth Academy

Nick Ruddocks membership and mentorship programme has been specifically designed for gymnastics coaches who are looking to grow and develop into being the best version of themselves possible.

What was required

Nick Ruddock Gymnastics needed their front-facing website redesigning, and developed. Alongside the front-facing website, the company also wanted a membership website designed and developed on subdomain.

The main goals for this project were to communicate Nick’s message with clarity, so his ideal customer self-identifies, position and develop him as an authority figure within his industry. Build an email marketing list as well as generating leads and conversions for his business coaching and mentoring for athletes and coaches.

How we helped

Nick Ruddock and his team have been incredible to work with throughout our processes, and we have communicated regularly throughout the build of their membership website.

The new site is bursting at the seams with features that will improve members experiences while keeping simplicity at the centre of the design.

Nick Ruddock Gymnastics Growth Academy came to MemberLab during the Covid-19 pandemic and wanted to future proof their business while leveraging their expertise. One of the ways we have helped them do this is by ensuring their shop can sell physical products when their business is ready to do so, no faff all they have to do is upload the products to WooCommerce.

We connected the membership site to Stripe, which is a payment gateway. Stripe is industry-leading and convenient to use and manage.

We used our MemberLab framework for the core areas of the membership site. This means we use consistency to drive conversions, sales and lead magnet downloads, all while promoting site exclusive content.

The MemberLab framework is customisable, which means each area can be rebranded or renamed depending on the site, for example at MemberLab we’d usually called courses… courses. Nick wanted to call them Masterclasses and sell them individually, so we made that happen using custom post types and WooCommerce.

Nick, the owner of Nick Ruddock Gymnastics Growth Academy, regularly releases a podcast called ‘Gymnastics Growth Show’ podcasts needed to be integrated with the membership website. Nick purchased our podcast addon, and now her members can listen without leaving the site, every time a podcast is uploaded it’s automatically added to the site.

Each member of a membership website has their own journey, no matter how much you try to guide them, including when they cancel, that’s just apart of owning a membership website. This particular membership website wanted to have their own custom membership cancellation form so they could see how they can improve and potentially bring customers back.

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